Innovation2Market ERM is partly a follow-up of previous business-to-business related Interreg projects. The project is mainly built around three pillars; networking, business and innovation development and marketing and communication. This project will stimulate business-to-business opportunities in the EMR-region by (further) building cross-border networks, creating business & innovation development structures and focusing on cross-border marketing and communication strategies. Although these pillars are presented as separate activities in the project, they are intertwined. The partners specifically mention the necessity and importance of cross-border collaboration within the EMR-region.
