Within the Euregio Meuse-Rhine, a cluster of world class research institutes have a strong position in the development of thin film solar cell materials. These can be produced on flexible materials in lengths up to many hundreds of meters. The region also has outstanding industrial clusters of R2R equipment manufacturers and production. The project aims to catalyse a lasting cross border collaboration between this industry, research and other stakeholders. The goal is to technically enable local manufacturers and building and construction companies to realize cost effective integration of long lengths of solar cell materials into public infrastructure. As a result, large scale durable electricity generation without additional land use will be enabled close to point of use. For example, PV integrated in all 35000km of Dutch bicycle road would generate 15TWh/yr., equivalent to a CO2 reduction in the order of 5 million tonnes/year